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Innovation

Where ideas come from, how to tell a good one from a merely plausible one, and how to validate cheaply before you build. Drawn from four decades of shipping things that worked — and a few that didn't.

Innovation

+3

We built AI governance before AI needed governing

Aug 25, 2026

•

6 min read

We built AI governance before AI needed governing

An old friend called about blockchain. I told him I'd moved on. Then I spent the morning realizing I hadn't.

Rob Norris
Rob Norris

Innovation

+3

AI Didn't Fix the Bozos

Jun 9, 2026

•

6 min read

AI Didn't Fix the Bozos

The 2026 update on innovation — and why your experience is worth more, not less

Rob Norris
Rob Norris

Innovation

+3

Eat your own dog food

Mar 17, 2026

•

10 min read

Eat your own dog food

AI agent projects you can build this weekend

Rob Norris
Rob Norris

Innovation

+1

Not all products are digital

Nov 11, 2025

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10 min read

Not all products are digital

Turn your passion project into a late-career side hustle

Rob Norris
Rob Norris

Innovation

+1

The error of conventional ideas

Oct 14, 2025

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7 min read

The error of conventional ideas

Make your business stand out by thinking differently

Rob Norris
Rob Norris

Innovation

Constraints ignite creativity

Aug 12, 2025

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6 min read

Constraints ignite creativity

Limitations are an unsung hero of success

Rob Norris
Rob Norris

Innovation

AI won't replace human innovation

Jul 29, 2025

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9 min read

AI won't replace human innovation

Tech replacing humans has been predicted for 1000's of years

Rob Norris
Rob Norris

Innovation

Perfect is the enemy of good

Jul 1, 2025

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8 min read

Perfect is the enemy of good

Why 2025 is the right time to start

Rob Norris
Rob Norris

Innovation

Adapt to prosper

May 27, 2025

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9 min read

Adapt to prosper

Because good is not good enough

Rob Norris
Rob Norris

Innovation

+1

AI is eating the world

May 13, 2025

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8 min read

AI is eating the world

But are you doing anything with it?

Rob Norris
Rob Norris

Innovation

Make it easy-to-understand

Apr 22, 2025

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8 min read

Make it easy-to-understand

Charts and infographics can improve your business

Rob Norris
Rob Norris

Innovation

You are not late

Apr 8, 2025

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9 min read

You are not late

Don't let technology stop your startup idea

Rob Norris
Rob Norris

Innovation

Fight the status quo

Apr 1, 2025

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9 min read

Fight the status quo

In business or government, change is hard

Rob Norris
Rob Norris

Innovation

Don't be a creative voyeur

Mar 4, 2025

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8 min read

Don't be a creative voyeur

Focus on your own creativity

Rob Norris
Rob Norris

Innovation

+1

Not everyone is excited about AI

Nov 26, 2024

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9 min read

Not everyone is excited about AI

30% of consumers don't care about AI ... until we will

Rob Norris
Rob Norris

Innovation

I thought I knew how to create a pitch deck, but I was wrong

Oct 29, 2024

•

9 min read

I thought I knew how to create a pitch deck, but I was wrong

Ideas from Jobs, Kawasaki, Reynolds and Puri to improve your elevator pitch

Rob Norris
Rob Norris

Innovation

+1

Build in public | A year in review

Sep 24, 2024

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14 min read

Build in public | A year in review

Launch Key insight after 1 trip around the sun

Rob Norris
Rob Norris

Innovation

+1

By 2034, your 9-5 job will be extinct

Sep 17, 2024

•

10 min read

By 2034, your 9-5 job will be extinct

If Andreessen's right, it's time to giddyup on that side hustle

Rob Norris
Rob Norris

Innovation

+1

How I avoided the dumpster fire of SEO

Sep 10, 2024

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11 min read

How I avoided the dumpster fire of SEO

Authentic writing can improve results

Rob Norris
Rob Norris

Innovation

+1

Technology is a commodity ... even AI

Jun 11, 2024

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6 min read

Technology is a commodity ... even AI

Proprietary knowledge is not

Rob Norris
Rob Norris

Innovation

Innovation Redux

Jun 4, 2024

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9 min read

Innovation Redux

Steal ideas from corporate innovation

Rob Norris
Rob Norris

Innovation

+1

Old dogs can learn new tricks

May 28, 2024

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9 min read

Old dogs can learn new tricks

Don't just stay on the porch

Rob Norris
Rob Norris

Innovation

+1

The Creator Economy Hype Cycle

May 21, 2024

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9 min read

The Creator Economy Hype Cycle

Launch Key #035

Rob Norris
Rob Norris

Innovation

Don't listen to the Bozos

Mar 5, 2024

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6 min read

Don't listen to the Bozos

Innovation can be cheap and disruptive

Rob Norris
Rob Norris

Innovation

Digital transformation fallacy

Feb 27, 2024

•

6 min read

Digital transformation fallacy

Replacing tools doesn't equal real change

Rob Norris
Rob Norris
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