Launch Key

LAUNCH KEY

Join like-minded execs and late-career entrepreneurs looking for resources and ideas to launch digital products and add to your career portfolio. The most direct route off the corporate merry-go-round is you.

Launch Key Newsletter

Rob Norris

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Essential Reading

Timeless guides for executives building their next chapter.

The Late-Career Entrepreneur: Why Starting After 50 Is a Competitive Advantage, Not a Handicap

Apr 4, 2026

by Rob Norris

The Late-Career Entrepreneur: Why Starting After 50 Is a Competitive Advantage, Not a Handicap

12 Encore Career Ideas for Executives (That Actually Use What You Know)

Mar 21, 2026

by Rob Norris

12 Encore Career Ideas for Executives (That Actually Use What You Know)

Start a Business Without Risking Your Retirement

Jun 30, 2026

by Rob Norris

Start a Business Without Risking Your Retirement

Sep 1, 2026

by Rob Norris

AI update - Q3 2026

Chatbots answer. Agents act. That’s the whole story.

Featured Posts

Encore Career

Jul 21, 2026

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3 min read

Old folks rule (the data agrees)

AI has made your experience worth more — not less.

Rob Norris

AI for Solo Operators

Jun 16, 2026

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6 min read

Don't quit your day job. Use it.

How to launch your second act without blowing anything up

Rob Norris

Refirement

Feb 18, 2025

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9 min read

Refirement

The educated version of your wet-behind-the-ears self

Rob Norris

Your first career was the R&D

Thirty-one late-career founders, one pattern: almost none of them started over.

Rob Norris

Encore Career

Oct 6, 2026

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5 min read

Payroll costs less than $250 a month

Agencies say AI adds 10% to margins. My old P&L says that's the wrong number.

Rob Norris

Creator Economy

Sep 29, 2026

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6 min read

Year 3: fewer subscribers, better newsletter

What changed, what I cut, and what's in the machine room. Plus: help me build year 4.

Rob Norris

Encore Career

Sep 22, 2026

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5 min read

Write your own permission slip

Forty years of experiments, and a four-box test for an easy win

Rob Norris

Encore Career

Sep 15, 2026

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7 min read

812 lawyers and counting

The work got free. The responsibility didn’t.

Rob Norris

Encore Career

Sep 8, 2026

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5 min read

Nobody hires a calculator

A billionaire admitted a machine wrote his op-ed. The reaction tells you where the value moved.

Rob Norris

Essential Reading

Sep 1, 2026

•

7 min read

AI update - Q3 2026

Chatbots answer. Agents act. That’s the whole story.

Rob Norris

Innovation

We built AI governance before AI needed governing

Aug 25, 2026

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6 min read

We built AI governance before AI needed governing

An old friend called about blockchain. I told him I'd moved on. Then I spent the morning realizing I hadn't.

Rob Norris

Encore Career

The autopilot did its job. That's what killed them.

Aug 18, 2026

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6 min read

The autopilot did its job. That's what killed them.

What a 2009 plane crash can teach late-career professionals about handing judgment to AI.

Rob Norris, +1

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Essential Reading

The Late-Career Entrepreneur: Why Starting After 50 Is a Competitive Advantage, Not a Handicap

12 Encore Career Ideas for Executives (That Actually Use What You Know)

Start a Business Without Risking Your Retirement

AI update - Q3 2026

Featured Posts

Old folks rule (the data agrees)

Don't quit your day job. Use it.

Refirement

Archive

Your first career was the R&D

Payroll costs less than $250 a month

Year 3: fewer subscribers, better newsletter

Write your own permission slip

812 lawyers and counting

Nobody hires a calculator

AI update - Q3 2026

We built AI governance before AI needed governing

The autopilot did its job. That's what killed them.

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