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Launch Key Newsletter

Rob Norris

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Essential Reading

Timeless guides for executives building their next chapter.

The Late-Career Entrepreneur: Why Starting After 50 Is a Competitive Advantage, Not a Handicap

Apr 4, 2026

by Rob Norris

The Late-Career Entrepreneur: Why Starting After 50 Is a Competitive Advantage, Not a Handicap

12 Encore Career Ideas for Executives (That Actually Use What You Know)

Mar 21, 2026

by Rob Norris

12 Encore Career Ideas for Executives (That Actually Use What You Know)

Start a Business Without Risking Your Retirement

Jun 30, 2026

by Rob Norris

Start a Business Without Risking Your Retirement

AI update - Q3 2026

Sep 1, 2026

by Rob Norris

AI update - Q3 2026

Chatbots answer. Agents act. That’s the whole story.

Featured Posts

Silver startups

Entrepreneurship

+1

Dec 16, 2025

•

7 min read

Silver startups

Success has no age limit

Rob Norris
Rob Norris
How to win when everyone has AI

Entrepreneurship

+3

Feb 17, 2026

•

8 min read

How to win when everyone has AI

Build your moat

Rob Norris
Rob Norris
Refirement

Encore Career

+3

Dec 23, 2025

•

8 min read

Refirement

You do you

Rob Norris
Rob Norris

Archive

Encore Career

+3

Nobody hires a calculator

Sep 8, 2026

•

5 min read

Nobody hires a calculator

A billionaire admitted a machine wrote his op-ed. The reaction tells you where the value moved.

Rob Norris
Rob Norris

Essential Reading

+2

AI update - Q3 2026

Sep 1, 2026

•

7 min read

AI update - Q3 2026

Chatbots answer. Agents act. That’s the whole story.

Rob Norris
Rob Norris

Innovation

+4

We built AI governance before AI needed governing

Aug 25, 2026

•

6 min read

We built AI governance before AI needed governing

An old friend called about blockchain. I told him I'd moved on. Then I spent the morning realizing I hadn't.

Rob Norris
Rob Norris

Encore Career

+3

The autopilot did its job. That's what killed them.

Aug 18, 2026

•

6 min read

The autopilot did its job. That's what killed them.

What a 2009 plane crash can teach late-career professionals about handing judgment to AI.

Rob Norris
George Pillari
Rob Norris, +1

Encore Career

+3

Don't Fund the Bubble.

Aug 11, 2026

•

5 min read

Don't Fund the Bubble.

Most of what's happening is garbage. The infrastructure underneath it isn't.

Rob Norris
Rob Norris

Encore Career

+3

Design was always a Business Result

Aug 4, 2026

•

5 min read

Design was always a Business Result

Pretty got commoditized. Then usability. Here's where the value goes next.

Rob Norris
Rob Norris

Encore Career

+3

Drucker solved this in 1966

Jul 28, 2026

•

5 min read

Drucker solved this in 1966

Drucker got the diagnosis right sixty years ago. The cure showed up last year.

Rob Norris
Rob Norris

Encore Career

+2

Old folks rule (the data agrees)

Jul 21, 2026

•

3 min read

Old folks rule (the data agrees)

AI has made your experience worth more — not less.

Rob Norris
Rob Norris

Encore Career

+2

It's all your fault

Jul 14, 2026

•

4 min read

It's all your fault

The confession is the easy part. The turn is where it counts.

Rob Norris
Rob Norris
...
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