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LAUNCH KEY

Join like-minded execs and late-career entrepreneurs looking for resources and ideas to launch digital products and add to your career portfolio. The most direct route off the corporate merry-go-round is you.

Launch Key Newsletter

Rob Norris

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Essential Reading

Timeless guides for executives building their next chapter.

AI Won't Replace You. But a 28-Year-Old Using AI Might.

Mar 24, 2026

by Rob Norris

AI Won't Replace You. But a 28-Year-Old Using AI Might.

The Late-Career Entrepreneur: Why Starting After 50 Is a Competitive Advantage, Not a Handicap

Apr 4, 2026

by Rob Norris

The Late-Career Entrepreneur: Why Starting After 50 Is a Competitive Advantage, Not a Handicap

12 Encore Career Ideas for Executives (That Actually Use What You Know)

Mar 21, 2026

by Rob Norris

12 Encore Career Ideas for Executives (That Actually Use What You Know)

Featured Posts

Entrepreneurship

+1

Silver startups

Dec 16, 2025

•

7 min read

Silver startups

Success has no age limit

Rob Norris
Rob Norris

Work Life balance

Refirement

Dec 23, 2025

•

8 min read

Refirement

You do you

Rob Norris
Rob Norris

Work Life balance

+1

Change is constant

Dec 9, 2025

•

8 min read

Change is constant

Make your own lemonade

Rob Norris
Rob Norris

Artificial intelligence (AI)

How to win when everyone has AI

Feb 17, 2026

•

8 min read

How to win when everyone has AI

Build your moat

Rob Norris
Rob Norris

Entrepreneurship

+1

Late prime is the new primetime

Sep 16, 2025

•

7 min read

Late prime is the new primetime

Older entrepreneurs have more success

Rob Norris
Rob Norris

Innovation

Don't listen to the Bozos

Mar 5, 2024

•

6 min read

Don't listen to the Bozos

Innovation can be cheap and disruptive

Rob Norris
Rob Norris

Archive

Career Portfolio

Listen to your father

Apr 7, 2026

•

8 min read

Listen to your father

80's advice holds true today

Rob Norris
Rob Norris

Essential Reading

+1

The Late-Career Entrepreneur: Why Starting After 50 Is a Competitive Advantage, Not a Handicap

Apr 4, 2026

•

8 min read

The Late-Career Entrepreneur: Why Starting After 50 Is a Competitive Advantage, Not a Handicap

Rob Norris
Rob Norris

Career Portfolio

+1

Mastery is in high demand

Mar 31, 2026

•

9 min read

Mastery is in high demand

Experience and judgement are exactly what the AI economy needs

Rob Norris
Rob Norris

Essential Reading

+1

AI Won't Replace You. But a 28-Year-Old Using AI Might.

Mar 24, 2026

•

13 min read

AI Won't Replace You. But a 28-Year-Old Using AI Might.

Rob Norris
Rob Norris

Entrepreneurship

+1

Your biggest Business Idea is Already Solved

Mar 24, 2026

•

9 min read

Your biggest Business Idea is Already Solved

You've been sitting on it for decades

Rob Norris
Rob Norris

Essential Reading

+1

12 Encore Career Ideas for Executives (That Actually Use What You Know)

Mar 21, 2026

•

17 min read

12 Encore Career Ideas for Executives (That Actually Use What You Know)

Rob Norris
Rob Norris

Innovation

+3

Eat your own dog food

Mar 17, 2026

•

10 min read

Eat your own dog food

AI agent projects you can build this weekend

Rob Norris
Rob Norris

Career Portfolio

+1

The Minimum Viable Exit (part 2)

Mar 10, 2026

•

10 min read

The Minimum Viable Exit (part 2)

The 6-Month Exit Timeline (No Fluff Edition)

Rob Norris
Rob Norris

Career Portfolio

+1

The Minimum Viable Exit (part 1)

Mar 3, 2026

•

9 min read

The Minimum Viable Exit (part 1)

AI acceleration has also sped up your departure time

Rob Norris
Rob Norris
...
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