Newsletters, digital products, and audiences — for people with thirty years of expertise rather than thirty thousand followers. How the creator economy actually works when you're not twenty-six, and which parts of it are worth your time.
Creator Economy
+4
Sep 29, 2026
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6 min read
What changed, what I cut, and what's in the machine room. Plus: help me build year 4.
+3
May 19, 2026
5 min read
Don't wait for gatekeepers to let you in
May 5, 2026
What I learned helping my son build the audience he's now raising a venture fund on top of.
Dec 30, 2025
9 min read
Happy New Year
Nov 18, 2025
7 min read
Growing an audience with humor and experience
+1
Nov 4, 2025
The rewards can be outsized
Mar 11, 2025
5 billion customers looking for content
Feb 25, 2025
Your message. Your niche. Your audience.
Oct 8, 2024
Email you'll never get after you launch You 2.0
Innovation
Sep 24, 2024
14 min read
Launch Key insight after 1 trip around the sun
Sep 10, 2024
11 min read
Authentic writing can improve results
Sep 3, 2024
Look! a squirrel
Aug 13, 2024
Creator economy gigs are the way
May 21, 2024
Launch Key #035
May 14, 2024
8 min read
Launch Key #034
May 7, 2024
20-somethings are building not whining
Jan 16, 2024
Launch Key #017